Bilge B.
Global Consumer Business Insights & Analytics Lead, GSK
Very well prepared, bite-sized training full of examples and use cases to bring concepts alive. Nice one for marketers at different level of knowledge on BeSci.
Ryan D.
VP Organizational Learning and Development
Loved the course format and the bite size learning as well as the resources and templates. The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.
Brett C.
Founder, Opendoor Marketing
Just received my latest certification on "Behavioural Science and Psychology 101 for Marketers". Some great insights into why we do what we do (note: humans aren't as logical as we would like to think).
What you get: This 90-minute Skill Session has one simple goal:
To help 2x marketing effectiveness and sales by seeing the world through your buyers’ eyes - uncovering the mental models that shape how they see the world, evaluate information, and make buying decisions.
So you can easily use Mental Models to your advantage, I’ll share my 3-step process that has helped create $250M+ in marketing returns for my startup, scale-up, and Fortune 500 clients:
Don't worry if you can't make it live, I'll share the recording with everyone who registers.
Choice Hacking Money-Back Guarantee: If you don't find this Skill Session valuable (and tell me why), you'll get your money back.
Will this work for my industry?
When is it? What if I can’t make this day/time?
STEP 1:
I’ll give you the 6 Psychological Mental Models you need to grow your sales, revenue, and profit - illustrated with clear examples from multiple industries so you can see them at work in the real world.
STEP 2:
I’ll give you a checklist and a process for how to quickly spot mental models at work in your or your client's business, so you can make quick fixes that start to improve your sales and/or lead flow, so you can get on the path to 2x more effective marketing.
STEP 3:
I’ll share my framework for researching and testing marketing that speaks directly to these (often hidden) Mental Models so you can start searching for them in your own business right away.
I’ll also share my step-by-step approach for realigning offers, pricing, positioning, and strategy once these Mental Models are identified, so it’s easy for you to capture hidden demand in the market.
Don't worry if you can't make it live, I'll share the recording with everyone who registers. Choice Hacking Money-Back Guarantee: If you don't find this Skill Session valuable (and tell me why), you'll get your money back. Will this work for my industry? For 99% of you, yes.
Choice Hackers range from established entrepreneurs, solo consultants, marketers, and Fortune 500 leaders in industries like tech, eCommerce, real estate, telecom, professional services, CPG/FMCG, retail, restaurants, fashion, and more.
The industries might change but the fundamentals of Mental Models remain the same.
When is it? This 90-minute Skill Session is Wednesday, February 19th at 2:00PM EST
What if I can’t make this day/time? No worries, everyone who registers will get sent a recording of the session.