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What people love about Choice Hacking resources:

Bilge B.
Global Consumer Business Insights & Analytics Lead, GSK
Very well prepared, bite-sized training full of examples and use cases to bring concepts alive. Nice one for marketers at different level of knowledge on BeSci.

Ryan D.
VP Organizational Learning and Development
Loved the course format and the bite size learning as well as the resources and templates. The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.

Brett C.
Founder, Opendoor Marketing
Just received my latest certification on "Behavioural Science and Psychology 101 for Marketers". Some great insights into why we do what we do (note: humans aren't as logical as we would like to think).
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- 1xSkill Session: The Painless Content Blueprint$99-+
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This 90-minute Skill Session has one simple goal:
To help you create quality, psychology and insight-based marketing up to 200% faster so you can attract more leads, clients, and buyers using content.
So you can easily implement the Painless Content Blueprint, I’ll share my 3-step process that helped me 6x my revenue while spending 66% less time on marketing:
Don't worry if you can't make it live, I'll share the recording with everyone who registers.
Choice Hacking Money-Back Guarantee: If you don't find this Skill Session valuable (and tell me why), you'll get your money back.
Will this work for my industry? For 99% of you, yes.
Choice Hacking Pro Members range from established entrepreneurs, solopreneurs, marketers, and Fortune 500 leaders in industries like tech, eCommerce, professional services, retail, restaurants, and more.
STEP 1:
I'll reveal why most AI-created content approaches fail to convert browsers to buyers (and how psychology-driven content breaks through the AI slop and LinkedIn cringe that seems to be dominating social media at the moment). We’ll also talk about why an insight-based AI strategy not attracts more buyers, but helps you better an authentic connection with these folks.
STEP 2:
You'll learn my step-by-step process for using AI to create psychology-based content that attracts your ideal clients using your unique brand voice and writing style (and I'll also share my personal templates and prompts that ensure your content maintains your unique voice and expertise).
STEP 3:
You'll discover how to validate your AI-created content to ensure it resonates with your target audience before publishing (and I'll give you a simple checklist to follow so your content never feels generic, soulless, or AI-created).



The industries might change but the fundamental principles of psychology-based content creation apply everywhere.
NOTE: This workshop will focus on text-based content for people in service industries (consulting, coaching, agencies, trainers, realtors, etc.). It will include posting approaches for channels like LinkedIn, Threads, Twitter, Bluesky, blogs, email newsletters, and the text component of Instagram and Instagram stories. We won’t cover video scripts in this workshop.
When is it?
What if I can’t make this day/time?

This 90-minute Skill Session will be held Tuesday, April 30th at 2pm EST.

No worries, everyone who registers will get sent a recording of the session.